Some peope have stated a preference to see a Kindle in a store in person before purchasing it.Amazon is an e-tailer (a company that sells products to the public through the internet). The Kindle is their own device. An analysis by an outside group suggested that the parts for the Kindle 2 cost something like $180. A parts cost of 50% is not unusual in electronics. There are a lot of other costs involved, especially in a novel product that provides a service like the Kindle. For example, questions about the Whispernet (the wireless connection to the internet) are answered by Amazon Customer Service, which costs money.It’s likely that Amazon is not making a large profit at this time on the Kindle devices.If the Kindle were to be made available in stores, the store would also have to make a profit on selling it. While some costs would be reduced for Amazon, many of them would be consistent. It would also probably be a change in Amazon’s typical shipping methods (having to send many to one place), which could have an impact.Fortunately, you can return the Kindle within thirty days, which does give you an opportunity to test it before buying it.

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